Winnie Harlow Highest-Paid Model in the World

It's been a rough year for the model, but at least she has her millions of dollars to ease the pain. 31-year-old Winnie Harlow has taken the No. 1 spot on People With Money’s top 10 highest-paid models for 2026 with an estimated $96 million in combined earnings.

UPDATE 15/06/2026 : This story seems to be false. (read more)

Winnie Harlow tops annual list of highest-paid models

In 2023 it looked like the model’s spectacular career was winding down. Suddenly, she was back on top. People With Money reports on Sunday (June 14) that Harlow is the highest-paid model in the world, pulling in an astonishing $96 million between May 2025 and May 2026, a nearly $60 million lead over her closest competition.

People With Money’s factors

In compiling this yearly list, the magazine considers factors such as upfront pay, profit participation, residuals, endorsements and advertising work.

The Canadian model has an estimated net worth of $275 million. She owes her fortune to smart stock investments, substantial property holdings, lucrative endorsement deals with CoverGirl cosmetics. She also owns several restaurants (the “Fat Harlow Burger” chain) in Ottawa, a Football Team (the “Toronto Angels”), has launched her own brand of Vodka (Pure Wonderharlow - Canada), and is tackling the juniors market with a top-selling perfume (With Love from Winnie) and a fashion line called “Winnie Harlow Seduction”.

The ranking is significant for many Winnie fans, who have been waiting for her triumphant return to the glory days for what seems like a lifetime.

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