Xuxa Highest-Paid Actress in the World

By Carol Kearney
Brasília
Last updated on May 10, 2025

Xuxa led People With Money’s annual list of the “100 highest paid actresses” released on Friday.

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It's been a rough year for the actress, but at least she has her millions of dollars to ease the pain. 62-year-old Xuxa has taken the No. 1 spot on People With Money’s top 10 highest-paid actresses for 2025 with an estimated $46 million in combined earnings.

UPDATE 10/05/2025 : This story seems to be false. (read more)

Xuxa tops annual list of highest-paid actresses

In 2022 it looked like the actress’s spectacular career was winding down. Suddenly, she was back on top. People With Money reports on Friday (May 9) that Xuxa is the highest-paid actress in the world, pulling in an astonishing $46 million between April 2024 and April 2025, a nearly $20 million lead over her closest competition.

People With Money’s factors

In compiling this yearly list, the magazine considers factors such as upfront pay, profit participation, residuals, endorsements and advertising work.

The Brazilian actress-television host-singer-business woman has an estimated net worth of $145 million. She owes her fortune to smart stock investments, substantial property holdings, lucrative endorsement deals with CoverGirl cosmetics. She also owns several restaurants (the “Fat Xuxa Burger” chain) in Brasília, a Football Team (the “Santa Rosa Angels”), has launched her own brand of Vodka (Pure Wonderxuxa - Brazil), and is tackling the juniors market with a top-selling perfume (With Love from Xuxa) and a fashion line called “Xuxa Seduction”.

The ranking is significant for many Xuxa fans, who have been waiting for her triumphant return to the glory days for what seems like a lifetime.