Dakota Johnson Highest-Paid Model in the World

By Carol Kearney
Washington
Last updated on May 29, 2025

Dakota Johnson led People With Money’s annual list of the “100 highest paid models” released on Wednesday.

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It's been a rough year for the model, but at least she has her millions of dollars to ease the pain. 35-year-old Dakota Johnson has taken the No. 1 spot on People With Money’s top 10 highest-paid models for 2025 with an estimated $58 million in combined earnings.

UPDATE 29/05/2025 : This story seems to be false. (read more)

Dakota Johnson tops annual list of highest-paid models

In 2022 it looked like the model’s spectacular career was winding down. Suddenly, she was back on top. People With Money reports on Wednesday (May 28) that Johnson is the highest-paid model in the world, pulling in an astonishing $58 million between April 2024 and April 2025, a nearly $30 million lead over her closest competition.

People With Money’s factors

In compiling this yearly list, the magazine considers factors such as upfront pay, profit participation, residuals, endorsements and advertising work.

The American model-actress has an estimated net worth of $185 million. She owes her fortune to smart stock investments, substantial property holdings, lucrative endorsement deals with CoverGirl cosmetics. She also owns several restaurants (the “Fat Johnson Burger” chain) in Washington, a Football Team (the “Austin Angels”), has launched her own brand of Vodka (Pure Wonderjohnson - US), and is tackling the juniors market with a top-selling perfume (With Love from Dakota) and a fashion line called “Dakota Johnson Seduction”.

The ranking is significant for many Dakota fans, who have been waiting for her triumphant return to the glory days for what seems like a lifetime.