Eugenia Martínez de Irujo Highest-Paid Princess in the World

Eugenia Martínez de Irujo
Eugenia Martínez de Irujo led People With Money’s annual list of the “100 highest paid princesses” released on Tuesday.

It's been a rough year for the princess, but at least she has her millions of dollars to ease the pain. 54-year-old Eugenia Martínez de Irujo has taken the No. 1 spot on People With Money’s top 10 highest-paid princesses for 2023 with an estimated $82 million in combined earnings.

UPDATE 27/09/2023 : This story seems to be false. (read more)

Eugenia Martínez de Irujo tops annual list of highest-paid princesses

In 2021 it looked like the princess’s spectacular career was winding down. Suddenly, she was back on top. People With Money reports on Tuesday (September 26) that Martínez de Irujo is the highest-paid princess in the world, pulling in an astonishing $82 million between August 2022 and August 2023, a nearly $50 million lead over her closest competition.

People With Money’s factors

In compiling this yearly list, the magazine considers factors such as upfront pay, profit participation, residuals, endorsements and advertising work.

The Spanish princess has an estimated net worth of $245 million. She owes her fortune to smart stock investments, substantial property holdings, lucrative endorsement deals with CoverGirl cosmetics. She also owns several restaurants (the “Fat Martínez de Irujo Burger” chain) in Madrid, a Football Team (the “Madrid Angels”), has launched her own brand of Vodka (Pure Wondermartínez de Irujo - Spain), and is tackling the juniors market with a top-selling perfume (With Love from Eugenia) and a fashion line called “Eugenia Martínez de Irujo Seduction”.

The ranking is significant for many Eugenia fans, who have been waiting for her triumphant return to the glory days for what seems like a lifetime.

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