Eugenia Martínez de Irujo Highest-Paid Princess in the World

Eugenia Martínez de Irujo led People With Money’s annual list of the “100 highest paid princesses” released on Sunday.

Eugenia Martínez de Irujo »

See more news, pictures and video.

Hot news

• Hot October 11, 2026

  Eugenia Martínez de Irujo Named Sexiest Princess Alive
• International October 12, 2026

  Eugenia Martínez de Irujo, Time's ‘Person of the Year’ 2026?
• Rumor Central October 2026

  Is Eugenia Martínez de Irujo secretly gay and hiding in the closet?

It's been a rough year for the princess, but at least she has her millions of dollars to ease the pain. 57-year-old Eugenia Martínez de Irujo has taken the No. 1 spot on People With Money’s top 10 highest-paid princesses for 2026 with an estimated $82 million in combined earnings.

UPDATE 12/10/2026 : This story seems to be false. (read more)

Eugenia Martínez de Irujo tops annual list of highest-paid princesses

In 2024 it looked like the princess’s spectacular career was winding down. Suddenly, she was back on top. People With Money reports on Sunday (October 11) that Martínez de Irujo is the highest-paid princess in the world, pulling in an astonishing $82 million between September 2025 and September 2026, a nearly $50 million lead over her closest competition.

People With Money’s factors

In compiling this yearly list, the magazine considers factors such as upfront pay, profit participation, residuals, endorsements and advertising work.

The Spanish princess has an estimated net worth of $245 million. She owes her fortune to smart stock investments, substantial property holdings, lucrative endorsement deals with CoverGirl cosmetics. She also owns several restaurants (the “Fat Martínez de Irujo Burger” chain) in Madrid, a Football Team (the “Madrid Angels”), has launched her own brand of Vodka (Pure Wondermartínez de Irujo - Spain), and is tackling the juniors market with a top-selling perfume (With Love from Eugenia) and a fashion line called “Eugenia Martínez de Irujo Seduction”.

The ranking is significant for many Eugenia fans, who have been waiting for her triumphant return to the glory days for what seems like a lifetime.

© 2026 MediaMass All rights reserved. Do not reproduce (even with permission).

Celebrity Central