Eugenia Martínez de Irujo to announce shock retirement?

Duchess of Montoro created a stir on Wednesday when rumors have surfaced that her career was over.

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Sad news for Martínez de Irujo fans. Speculation had been rife that Duchess of Montoro is about to announce her retirement from all public activities, at age 57, with immediate effect.

UPDATE 15/01/2026 : This story seems to be false. (read more)

Being a princess isn't fun anymore

“As we get older, there are phases of life that we enter into, and being a princess just isn't fun anymore,” she might have said, says a source who remained anonymous. Other reports hinted that she may branch out into other creative fields she is better at (and more interested in), though they didn't provide any details.

#ThankYouEugenia

For a little while on Wednesday evening, #ThankYouEugenia was a trending hashtag on Twitter. As many fans reminisce and look back on all the unforgettable memories, some may wonder what about now made her make the decision.

“Eugenia Martínez de Irujo was unlike any other princess we’ve ever seen! #ThankYouEugenia”
— @universalObserver, 14 Jan 2026

“Martínez de Irujo wasn't retired?”
— @borisB0, 14 Jan 2026

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