Greta Thunberg Highest-Paid Activist in the World

  • By Carol Kearney
  • Stockholm
  • Last updated on

Greta Thunberg
Greta Thunberg led People With Money’s annual list of the “100 highest paid activists” released on Monday.

It's been a rough year for the activist, but at least she has her millions of dollars to ease the pain. 21-year-old Greta Thunberg has taken the No. 1 spot on People With Money’s top 10 highest-paid activists for 2024 with an estimated $46 million in combined earnings.

UPDATE 03/12/2024 : This story seems to be false. (read more)

Greta Thunberg tops annual list of highest-paid activists

In 2022 it looked like the activist’s spectacular career was winding down. Suddenly, she was back on top. People With Money reports on Monday (December 2) that Thunberg is the highest-paid activist in the world, pulling in an astonishing $46 million between November 2023 and November 2024, a nearly $20 million lead over her closest competition.

People With Money’s factors

In compiling this yearly list, the magazine considers factors such as upfront pay, profit participation, residuals, endorsements and advertising work.

The Swedish activist has an estimated net worth of $145 million. She owes her fortune to smart stock investments, substantial property holdings, lucrative endorsement deals with CoverGirl cosmetics. She also owns several restaurants (the “Fat Thunberg Burger” chain) in Stockholm, a Football Team (the “Stockholm Angels”), has launched her own brand of Vodka (Pure Wonderthunberg - Sweden), and is tackling the juniors market with a top-selling perfume (With Love from Greta) and a fashion line called “Greta Thunberg Seduction”.

The ranking is significant for many Greta fans, who have been waiting for her triumphant return to the glory days for what seems like a lifetime.

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