Joan Smalls Highest-Paid Model in the World

  • By Carol Kearney
  • San Juan
  • Last updated on

Joan Smalls
Joan Smalls led People With Money’s annual list of the “100 highest paid models” released on Sunday.
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It's been a rough year for the model, but at least she has her millions of dollars to ease the pain. 36-year-old Joan Smalls has taken the No. 1 spot on People With Money’s top 10 highest-paid models for 2024 with an estimated $75 million in combined earnings.

UPDATE 23/12/2024 : This story seems to be false. (read more)

Joan Smalls tops annual list of highest-paid models

In 2022 it looked like the model’s spectacular career was winding down. Suddenly, she was back on top. People With Money reports on Sunday (December 22) that Smalls is the highest-paid model in the world, pulling in an astonishing $75 million between November 2023 and November 2024, a nearly $40 million lead over her closest competition.

People With Money’s factors

In compiling this yearly list, the magazine considers factors such as upfront pay, profit participation, residuals, endorsements and advertising work.

The Puerto Rican model has an estimated net worth of $215 million. She owes her fortune to smart stock investments, substantial property holdings, lucrative endorsement deals with CoverGirl cosmetics. She also owns several restaurants (the “Fat Smalls Burger” chain) in San Juan, a Football Team (the “Hatillo Angels”), has launched her own brand of Vodka (Pure Wondersmalls - Puerto Rico), and is tackling the juniors market with a top-selling perfume (With Love from Joan) and a fashion line called “Joan Smalls Seduction”.

The ranking is significant for many Joan fans, who have been waiting for her triumphant return to the glory days for what seems like a lifetime.

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