Sabrina Sato Highest-Paid Television host in the World
- By Carol Kearney
- Brasília
- Last updated on
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It's been a rough year for the television host, but at least she has her millions of dollars to ease the pain. 44-year-old Sabrina Sato has taken the No. 1 spot on People With Money’s top 10 highest-paid television hosts for 2025 with an estimated $58 million in combined earnings.
UPDATE 31/05/2025 : This story seems to be false. (read more)
Sabrina Sato tops annual list of highest-paid television hosts
In 2022 it looked like the television host’s spectacular career was winding down. Suddenly, she was back on top. People With Money reports on Friday (May 30) that Sato is the highest-paid television host in the world, pulling in an astonishing $58 million between May 2024 and May 2025, a nearly $30 million lead over her closest competition.
People With Money’s factors
In compiling this yearly list, the magazine considers factors such as upfront pay, profit participation, residuals, endorsements and advertising work.
The Brazilian television host-comedienne-actress-model has an estimated net worth of $185 million. She owes her fortune to smart stock investments, substantial property holdings, lucrative endorsement deals with CoverGirl cosmetics. She also owns several restaurants (the “Fat Sato Burger” chain) in Brasília, a Football Team (the “Penápolis Angels”), has launched her own brand of Vodka (Pure Wondersato - Brazil), and is tackling the juniors market with a top-selling perfume (With Love from Sabrina) and a fashion line called “Sabrina Sato Seduction”.
The ranking is significant for many Sabrina fans, who have been waiting for her triumphant return to the glory days for what seems like a lifetime.
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