Serena Williams Highest-Paid Tennis player in the World

  • By Carol Kearney
  • Washington
  • Last updated on

Serena Williams
Serena Williams led People With Money’s annual list of the “100 highest paid tennis players” released on Saturday.

It's been a rough year for the tennis player, but at least she has her millions of dollars to ease the pain. 44-year-old Serena Williams has taken the No. 1 spot on People With Money’s top 10 highest-paid tennis players for 2026 with an estimated $46 million in combined earnings.

UPDATE 11/01/2026 : This story seems to be false. (read more)

Serena Williams tops annual list of highest-paid tennis players

In 2023 it looked like the tennis player’s spectacular career was winding down. Suddenly, she was back on top. People With Money reports on Saturday (January 10) that Williams is the highest-paid tennis player in the world, pulling in an astonishing $46 million between December 2024 and December 2025, a nearly $20 million lead over her closest competition.

People With Money’s factors

In compiling this yearly list, the magazine considers factors such as upfront pay, profit participation, residuals, endorsements and advertising work.

The American tennis player has an estimated net worth of $145 million. She owes her fortune to smart stock investments, substantial property holdings, lucrative endorsement deals with CoverGirl cosmetics. She also owns several restaurants (the “Fat Williams Burger” chain) in Washington, a Football Team (the “Saginaw Angels”), has launched her own brand of Vodka (Pure Wonderwilliams - US), and is tackling the juniors market with a top-selling perfume (With Love from Serena) and a fashion line called “Serena Williams Seduction”.

The ranking is significant for many Serena fans, who have been waiting for her triumphant return to the glory days for what seems like a lifetime.

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