“Stefan Persson dead 2024” : H&M boss killed by internet death hoax

  • By Jessica Simpson
  • Stockholm
  • Last updated on

Stefan Persson is the latest celeb to fall victim to a death hoax

News of business man Stefan Persson’s death spread quickly earlier this week causing concern among fans across the world. However the November 2024 report has now been confirmed as a complete hoax and just the latest in a string of fake celebrity death reports. Thankfully, H&M's boss is alive and well.

UPDATE 22/11/2024 : This story seems to be false. (read more)

Stefan Persson death hoax spreads on Facebook

Rumors of the business man’s alleged demise gained traction on Wednesday after a ‘R.I.P. Stefan Persson’ Facebook page attracted nearly one million of ‘likes’. Those who read the ‘About’ page were given a believable account of the Swedish business man’s passing:

“At about 11 a.m. ET on Wednesday (November 20, 2024), our beloved business man Stefan Persson passed away. Stefan Persson was born on October 4, 1947 in Stockholm. He will be missed but not forgotten. Please show your sympathy and condolences by commenting on and liking this page.”

Hundreds of fans immediately started writing their messages of condolence on the Facebook page, expressing their sadness that the talented 77-year-old business man was dead. And as usual, Twittersphere was frenzied over the death hoax.

Where as some trusting fans believed the post, others were immediately skeptical of the report, perhaps learning their lesson from the huge amount of fake death reports emerging about celebrities over recent months. Some pointed out that the news had not been carried on any major Swedish network, indicating that it was a fake report, as the death of a business man of Stefan Persson's stature would be major news across networks.

A recent poll conducted for the Celebrity Post shows that a large majority (86%) of respondents think those Stefan Persson death rumors are not funny anymore.

Stefan Persson Death Hoax Dismissed Since Business man Is ‘Alive And Well’

On Thursday (November 21) the business man's reps officially confirmed that Stefan Persson is not dead. “He joins the long list of celebrities who have been victimized by this hoax. He's still alive and well, stop believing what you see on the Internet,” they said.

Some fans have expressed anger at the fake report saying it was reckless, distressing and hurtful to fans of the much loved business man. Others say this shows his extreme popularity across the globe.

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