Stefan Persson to announce shock retirement from business?

  • By Smith Alexander
  • Stockholm
  • Last updated on

H&M boss created a stir on Monday when rumors have surfaced that his career was over.

Sad news for Persson fans. Speculation had been rife that H&M's boss will announce his retirement from business, at age 78, with immediate effect.

UPDATE 13/01/2026 : This story seems to be false. (read more)

Being a business man isn't fun anymore

“As we get older, there are phases of life that we enter into, and being a business man just isn't fun anymore,” he might have said, says a source who remained anonymous. Other reports hinted that he may branch out into other creative fields he is better at (and more interested in), though they didn't provide any details.

#ThankYouStefan

For a little while on Monday evening, #ThankYouStefan was a trending hashtag on Twitter. As many fans reminisce and look back on all the unforgettable memories, some may wonder what about now made him make the decision.

“You’ve accomplished everything I ever dreamed of #ThankYouStefan.”
— @DesireePlum, 12 Jan 2026
“I thought Stefan Persson retired about 5 years ago?!?”
— @millythom, 12 Jan 2026

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